Ray comes from a background of consultancy, martech and advertising. Having worked for the likes of Accenture, Publicis agencies and WPP agencies. In his current senior agency role at WPP’s Wunderman Thompson China, he is tasked with modernizing the agency from its traditional offering, adding a layer of tech, data, commerce and customer experience into the agency’s offering for clients. In his previous consultancy role at Accenture Interactive, he worked with C-suite level clients on digital marketing transformation agendas, exploring how brands can create end-to-end experiences driven by tech and data, leading to improved sales conversion. He led a Customer Experience practice of 70 people across the ASEAN region. He was also working with Droga5 to set up the APAC digital marketing arm of Accenture Interactive while working on global projects and pitches with them. Throughout his career, he has helped clients the likes of Nike, Unilever, LVMH, Starbucks and Estee Lauder succeed in China, He has also helped Chinese companies such as Huawei, Honor and Momo go global. He has won innovation and effectiveness awards, transformed an agency to a “Great Place To Work” and Campaign’s Agency of the Year Best New Biz Team to boot. And was recognized for his efforts as one of Campaign Asia’s 40 under 40 this year and its Digital A-list 50.
Ray is also a speaker and award jury member at SXSW, Cannes, Spikes Asia, New York Effectiveness Marketing Festival. He also guest lectures to students in HK Baptist University, HKPU and University of Gloucestershire and is on the board of SXSW’s global start-ups panel.