Sakineh Roodsari is driven, dedicated, and passionate about emerging economies in Southeast Asia and committed to garnering positive change in policies and practices. She is familiar with the region’s socioeconomic climate and political challenges. She has a proven track record of success in conducting qualitative research in the field, both in Cambodia and Vietnam on agriculture, ICT, and good governance. Furthermore, she has provided policy advice and recommendations to non-profits and academia. Her core competencies are in, communication, research, and analysis. Currently, Sakineh is the lead communication and marketing specialist for Finding Honey – Mật Ong, a female-led startup honey business in Vietnam. She has developed the business, marketing, and branding strategy focusing on health and wellness by educating consumers on the benefits of pure raw honey. Additionally, Sakineh was a team leader for an agriculture sector project and conducted research on agricultural challenges in Ho Chi Minh City, Vietnam through an online series with Harvard Kennedy School’s Center for International Development called, Problem Driven Iterative Adaptation (PDIA) Building State Capability. She led her team in finding innovative solutions to streamline agriculture cooperative operations for farmer communities and provided recommendations for improvement to both trainers and agricultural cooperatives. In the summer of 2016, Sakineh was a research fellow with the Fulbright Economic Teaching Program (FETP), now the Fulbright School of Public Policy and Management (FSPPM). She studied the impact of social media on public policy in Vietnam and its usage as a tool for political participation. Her experience at FETP is what propelled her to pursue a career in development in Vietnam. Prior to coming to FETP, Sakineh worked as a consultant for over seven years at The World Bank Group, specializing in communication and web management. She also holds a Master of Arts in International Development Studies from The George Washington University, and received a Bachelor of Science in International Business and Marketing from The University of Maryland.
How to Achieve Effective Brand Communication: What is branding, and how do you effectively communicate it? Understand the in-depth of brand communication and how to leverage it to your agency’s advantage. Explore some different elements to develop effective brand communication through brand identity, storytelling, consistent messaging, multichannel approach, targeted and two-way communication, voice, values, and crisis communication. Finally, put your knowledge to the test through some exercises.